Privacy Policy
Dr. Bradley’s Smile Makeover Studio (“we,” “us,” or “our”) DOES NOT share customer opt-in information, including phone numbers and consent records, with any affiliates or third parties for marketing, promotional, or any other purposes unrelated to providing our direct services. All text messaging originator opt-in data is kept strictly confidential.
This Privacy Policy explains what information we collect, how we use it, and the choices you have. It applies to information collected through our website, online forms, booking pages, and text-messaging programs.
1. Information We Collect
Personal Information
- Name, email address, phone number, physical address
- Insurance or payment details when you request a quote, treatment estimate, or service
- Opt-in records and timestamps for all communication channels (SMS, email, etc.)
Non-Personal Information
- IP address, browser type, device information
- Website usage patterns and analytics
- Cookies and similar technologies
Patient Communication
- Records of inquiries and appointment requests
- Appointment details and preferences
- Service history and feedback
2. How We Use Your Information
- Scheduling, confirming, and reminding you of appointments
- Responding to your inquiries and providing patient care and customer service
- Communicating with you about your appointments and, with your consent, promotions
- Operating, maintaining, and improving our website and services
- Ensuring security and fraud prevention
- Maintaining records of your communication preferences and consent
Please note that under some legislations, we may be allowed to process your information until you object to such processing (by opting out), without having to rely on consent or any of the other legal bases permitted by applicable law. In any case, we will be happy to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Information is a statutory or contractual requirement, or a requirement necessary to enter into a contract. You further understand that this is a soft pull and will not harm your credit in any way whatsoever.
3. SMS Messaging & Compliance
Text Message Program Terms & Conditions. By opting into our SMS messaging services, you agree to receive text messages related to our services, including appointment reminders, scheduling updates, customer support, and — with your consent — promotional offers.
Opt-In & Consent
- You will only receive messages if you have explicitly opted in (for example, by submitting a form on our website and checking the SMS consent box).
- We maintain timestamped records of all opt-in actions.
- We comply with the Telephone Consumer Protection Act (TCPA) and all applicable laws.
Opt-Out Instructions
- You can cancel SMS notifications at any time by replying STOP.
- You will receive a final confirmation message, and no further messages will be sent unless you re-opt in.
- All opt-out requests are processed immediately. Opting out of SMS will not affect your ability to receive care.
Message Frequency & Content
- Message frequency varies based on your interactions with our practice.
- Messages will be directly related to the services you have requested.
- We do not send promotional content without specific consent.
Help & Support
- Reply HELP for assistance, or contact us at (248) 380-9330.
- Customer support is available during regular business hours.
Carrier Information
- Standard message and data rates may apply.
- Carriers are not liable for delayed or undelivered messages.
- Supported carriers include AT&T, Verizon, T-Mobile, and most regional carriers.
SMS Data Protection Statement
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
4. Information Sharing & Disclosure
We do not sell, rent, or trade personal information. We may share information with:
Service Providers
- Third-party vendors who assist in our operations (e.g., appointment scheduling, website hosting, and financing providers such as CareCredit and Alphaeon Credit).
- SMS aggregators and providers solely for the purpose of delivering messages you’ve consented to receive.
- All service providers are contractually obligated to maintain confidentiality and security.
Legal Compliance
- If required by law, legal process, or to protect our rights.
- In response to valid law enforcement requests or court orders.
Business Transfers
- In case of mergers, acquisitions, or sale of assets, your data remains protected under the terms of this policy.
All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the text message services.
5. Data Security
We implement and maintain reasonable administrative, technical, and physical safeguards to protect your personal information, including secure access controls, employee training on data protection, and breach notification protocols in accordance with applicable laws. Despite these measures, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security. Please note that information submitted through our website contact or booking forms is not considered HIPAA-compliant and should not be used for detailed health-related discussions.
6. Cookies & Tracking Technologies
We use cookies and similar technologies to analyze site traffic, remember your preferences, and improve website functionality. You may control cookies through your browser settings; disabling cookies may limit your ability to use certain features of our website.
7. Your Rights & Choices
- Access, update, or delete your personal information.
- Opt out of marketing emails by clicking “unsubscribe” in our emails.
- Opt out of SMS messages by replying STOP.
- Request information on how we process your data.
- Withdraw consent at any time for future communications.
To exercise these rights, please contact us using the information in Section 10.
8. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies. This Privacy Policy applies only to information collected by Dr. Bradley’s Smile Makeover Studio.
9. Changes to This Privacy Policy
We may update this policy periodically. The latest version will always be available on our website with the effective date. For significant changes, we will notify you by email or through a notice on our website.
10. Contact Us
Dr. Bradley’s Smile Makeover Studio
42010 Grand River Ave, Novi, MI 48375
Phone: (248) 380-9330
By using our website and services, you consent to this Privacy Policy.